Social Media & Content

Strategy, storytelling and content that connects.

I create social media content that helps organizations connect with their audiences, tell their stories and achieve their communications goals.

My work combines content strategy, copywriting, visual storytelling and hands-on production. I develop ideas, write and edit copy, produce video and photography, promote campaigns and events, and use performance data to inform future content.

Gettysburg Foundation

Social Media Marketing & Content Strategy

As a Social Media Marketing Specialist with the Gettysburg Foundation, I create and manage content that connects audiences with Gettysburg's history, programs, events and mission.

My work reaches a wide range of audiences, including visitors, families, history enthusiasts, educators, members, donors and community partners.

My Role

Content Strategy

Developing content ideas and editorial plans that support organizational priorities and audience interests.

Copywriting & Editing

Writing platform-specific content for Instagram, Facebook, LinkedIn and other digital channels.

Video & Visual Content

Concepting, filming and editing short-form video and creating photography and other visual content for digital platforms.

Campaigns & Promotions

Supporting fundraising, membership, events, programs and organizational campaigns through coordinator social content.

Audience Engagement

Creating content that encourages audiences to learn, visit, participate, share and connect with the organization.

Analytics & Reporting

Monitoring social performance and using audience insights to inform content strategy.

Selected Work

Educational Content

Making History Accessible

I create educational content that turns complex historical topics into approachable, engaging stories designed for today's digital audiences.

Featured work:

Gettysburg A-Z
History-focused reels
Educational social posts
Behind-the-scenes history content

View Educational Content

Events & Experiences

Bringing Programs to Life

Social media provides an opportunity to give audiences a look at the experiences, programs and events happening across Gettysburg.

My event content includes promotion before an event, real-time coverage and recap content afterward.

Featured work:

Event promotion
Event coverage
Event recap videos
Behind-the-scenes content
Visitor experiences

View Event Content

Campaigns

Supporting Bigger Stories

I develop social content as part of broader campaigns rather than treating each post as a standalone piece.

Featured work:

A Field of Remembrance
Membership campaigns
Fundraising initiatives
Seasonal campaigns
Organizational initiatives

View Campaigns

Platform-Specific Content

Different platforms require different approaches.

I adapt messaging, visuals and calls to action based on the audience and purpose of each channel.

Instagram

Visual storytelling, Reels, educational content and audience engagement.

Facebook

Community-focused storytelling, events, programs and visitor information.

Professional storytelling, organizational impact, partnerships, fundraising and mission-focused content.

My Approach

Start with the audience.

Before creating content, I consider who we're trying to reach, what they need and what we want them to do next.

Tell a story.

The strongest content gives audiences a reason to stop scrolling, keep watching and learn more.

Make it platform-specific.

A piece of content shouldn't simply be copied from one platform to another. I adapt the message, format and call to action to fit the audience.

Learn from the data.

Performance insights help identify what resonates and inform future content decisions.

Previous Social Media Experience

Before joining the Gettysburg Foundation, I created social media and digital content for organizations including the York Revolution, the IUP College of Education and Communications, IUP Campus Recreation, and WSHH-FM.

These experiences gave me the opportunity to create content for audiences across sports, higher education, nonprofit organizations, and radio.

Skills

Social Media Strategy • Content Strategy • Editorial Planning • Copywriting • Video Production • Photography • Campaign Development • Audience Engagement • Analytics & Reporting